The art of designing memorable brand activations

At D PLUS D Events – which is exhibiting as part of the free Showcase at Events Uncovered presented by Spice at MCA Australia on Tuesday, 23 July, 2024 – we believe turning a brand concept into an unforgettable activation involves far more than simply placing a logo on a plinth.

Designing a successful activation requires a comprehensive approach that immerses attendees into a new world, engages their senses and creates lasting impact.

Here’s an inside look at the art and intricate planning behind designing memorable brand activations.

 

Colour that speaks to your audience:

Start by examining your client’s brand guidelines, focusing on the colour palette. The colours you choose need to resonate with the customer while clearly identifying the brand.

Use a gradient and add texture through various shades to evoke the right emotions and strengthen brand recognition. At D PLUS D Events, we ensure every hue we use contributes to a cohesive and impactful visual identity.

 

Read the Full Article at Spice News Here

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